Automations 101: What they are and how they work
Written By Vinod Kumar Alluri
Automations do the repetitive follow-ups for you. Instead of remembering to email a client when their estimate is approved, nudge a client who hasn't signed a contract, or create the same onboarding tasks every time a project starts, you build the rule once and Workroom runs it for you — every time, automatically, day or night.
Every automation is built from three simple parts. If you can say it in a sentence, you can build it:
When something happens → if a condition is true (optional) → do one or more things.
Trigger — the "when." The event that starts the automation. When an invoice is created… When a contract is signed… When a form is submitted…
Conditions — the "only if" (optional). Filters that decide whether to continue. …only if the amount is over $5,000… …only if the project status is Active…
Actions & steps — the "do." What Workroom carries out. Send an email, create a task, move a lead, wait three days, notify a teammate, and so on. You can chain several in a row.
A few things that are always true:
Automations look forward, not backward. An automation only acts on events that happen after you turn it on. It will not go back and process last month's invoices.
They run quietly in the background. You don't need to keep a tab open. Workroom checks for due work continuously, so time-based steps (like "wait 3 days") happen on their own.
Each event runs the matching automations once. Creating one invoice won't fire the same automation five times.
You're always in control. Every automation can be turned off, edited, tested, duplicated, or moved to the trash at any time.